We went all hands in to make Charles Sturt the hands-on University.

It’s no surprise that Charles Sturt University is Australia’s #1 for graduate employment. Rather than teaching pure theory, Charles Sturt prides itself on practical learning with tutors who work in-industry, better preparing students for the working world.

So we leveraged the Uni’s hands-on approach to education to bring this proposition to life, relaunching Charles Sturt under the new platform ‘It’s what we do’.

Across painstakingly crafted film, OOH and digital, we used real hands in action to show what’s possible when we stop talking and start doing.

Making TikTok safe and appropriate for all families and all ages.

Every family is different. That’s why TikTok Family Pairing lets you manage settings in the way that’s right for yours. But selling teens on the benefits of more parental control…?
Not easy.

Our campaign positioned Family Pairing as a collaborative decision, humorously highlighting the different family dynamics and relationships that exist between parents and teens when setting up the features.

We introduced families to the necessary tools to stay safe online, and encouraged them to have a conversation in a collaborative rather than authoritative way, with TikTok Family Pairing.

To be a loud and proud YYES in a sea of “no”, we turned a ring pull into an engagement ring.

In 2017, Australians were asked to vote YES or NO in an historic vote on same sex marriage. SKYY Vodka, a longstanding champion of the LGBTQI+ community, wanted to support and celebrate everyone’s right to marry.

So we created YYES, a can designed for toasts to marriages of all kinds – each one adorned with a world-first engagement ring pull.

Equal parts delicious premix drink and symbol of support, we released the limited edition cans just in time for Sydney’s Mardi Gras – with the story reaching far beyond Oxford Street into global media.

Bronze Winner - Packaging
AWARD Awards 2019
PR Lion finalist Cannes 2018 

What could be comfier than panda bellies, cosy aliens and giant hands?

HOYTS cinemas are all about creating a better moviegoing experience. Their latest stroke of movie-centric genius? Rolling out extra-comfortable electric recliners in every theatre. And they asked us to get the word out through a national TVC.

So with the help of director Cate Stewart, we worked entirely in-camera to transform the recliners into the comfiest things we could possibly imagine – from cumulonimbus to King Kong.

We turned your favourite Macca's meals into your new favourite Monopoly token.

McDonald’s Monopoly is a much loved, highly awaited annual tradition for Aussies. With the game app well established, we wanted to kick off the game for 2018 with a physical reminder for players.

So we combined the two things every Australian has an opinion on: their go-to Monopoly piece and their go-to Macca's order – giving the classic tabletop game a distinctly Macca's twist with Macca's Monopoly tokens.

From a sauce-dipped nugget to a golden Big Mac, the pieces shook up social media – with the limited edition pieces being snapped up by collectors and average Aussies alike (seriously, a set went for $99 on ebay).

Suffering isn't a choice.
But how it ends should be.

Over 70% of Australians support voluntary euthanasia. But every attempt to pass a law has been rejected by politicians. When a new Voluntary Euthanasia Bill was up for vote in 2016, we wanted to give the public a platform to directly voice their support that politicians couldn’t ignore.

At the click of a button at BeTheBill.com, supporters could replace the neutral legal word ‘person’ with their own name throughout the Bill, and put their Facebook profile picture on the cover. Their unique Bill was automatically emailed to the politicians, and could be shared straight to social. 

Be The Bill reminded politicians that Voluntary Euthanasia is a personal choice, and ensured it was an issue they couldn’t easily ignore again.

We delivered iconic movie scenes to those who can’t see them.

HOYTS encourages audiences to Experience More, playing host to a wide range of special features that make moviegoing better for everyone. And that includes the visually impaired.

The cinema’s Audio Description headsets provide narration for those with limited sight, describing the action on screen.

With limited channels available to get the word about this service to the visually impaired, radio was the perfect choice – dramatising the experience by playing out iconic movie scenes entirely in narration, leaving it up to the audience to imagine and recognise these classic scenes.

Celebrating the act of giving beyond the material gift.

In 2021 the retail world was slowly coming out of the COVID slump. Families could reunite for Christmas, and even though retail spend is down it was time to celebrate the act of giving again, no matter how big or small.
The ‘For the love of giving’ campaign humorously showcased that the act of giving was beyond the physical gift. The inconvenience, sacrifice or future annoyance that gift may or may not bring is all part of the considered ‘giving’, it puts the users enjoyment over the inconvenience of the gifter. A notion that heroes the purity of being a giver in the first place.
And with everything you need under one roof BIG W has the perfect gift for whoever you’re buying for. It has exactly what they want (even if it’s not exactly what you do).

Everything you need to know about the Australian Open, served with personality.

The Australian Open is only growing in popularity year after year, and as a major sponsor, Mastercard was looking for a way to cut through the noise and interact directly with fans.

Enter the AO Fanbot: a Facebook Messenger chatbot, offering comprehensive player stats, match info, live updates and interactive competitions to Australian Open crowds and fans at home.

But we knew an encyclopedia of tennis knowledge was a dry concept on its own. So we gave our chatbot a real personality, and turned them into a tennis diehard – crafting an exhaustive tone of voice to mirror (and feed) the enthusiasm of the fans engaging with them.

How do you make YouTubers watch testimonials? Just add cute animals.

Vodafone asked us to repackage customer testimonials for the front page of YouTube. Problem was, the testimonials lacked the very things YouTube was made for: cats, puppies, babies and screaming goats.

Our solution? Add cats, puppies, babies and screaming goats.

Pairing stock footage with professional and not-so-professional voiceover talent, we produced four hilarious 15’ videos starring "viral" video stars – all on a shoestring budget.

Owning honesty in a world of clichés.

Refreshing. It’s a word that soft drink companies aren’t afraid to use. Over and over again. So when Lipton asked us to help launch a lightly sparkling alternative that’s naturally refreshing thanks to real ice tea, we knew it was a claim we could actually make.

But we also knew that our young, advertising-savvy target would see right through another soft drink’s claims of being more ‘refreshing’. Instead, we poked fun at soft drink marketing clichés, including the overuse of the ‘R’ word itself, and introduced Lipton Ice Tea Sparkling as refreshing in both attitude and taste.

Ad-free Spotify is worth the upgrade, and we used the guy behind the ads to prove it.

There’s little worse than having your tunes interrupted by annoying commercials. So to let listeners know they were giving away a year of ad-free Spotify, Vodafone presented us with a unique challenge: 

Create a Spotify ad to get rid of Spotify ads.